Our First Book

Track Selling From Its Origins to Today

The first book in a series, this book takes an in depth look into why selling began when it began  and how it began. It tracks the different dimensions of selling that have evolved over the years. We do this in order to highlight how Advisory Selling is a complete break from the past as well as why people who practice the methods are able to generate levels of performance far beyond what was ever previously thought possible.

Advisory Selling Principles

Serving the Client’s Best Interest

Introduction: Reinventing Selling
What We Will Learn From this Book

Chapter 1: Natural Born Sellers
Everyone is Selling Something

Chapter 2: Why Selling Began
Origins of Selling to Survive

Chapter 3: How Selling Evolved
Five Common Ways of Selling

Chapter 4: What Are We Really Selling

What Compels Clients to Act

Chapter 5: Our Normal Selling Habits
Our Five Most Influential Teachers

Chapter 6: Navigating the Sea of Babble
Five Different Ways of Selling

Chapter 7: Advisory Selling Principles
Serving the Best Interest of Clients

Chapter 8: Changing How You Sell
Maximizing Performance