Advisory Selling Method
Serving the Client's Best Interest
Above All Else
Changing How You Sell Changes Everything!
SHIFT FROM THIS:
Serving the Agent's Best Interest
Many agents are trained to use the same old tired tactics, techniques, triggers, tricks, and traps to compete with clients.
They conspire against clients in a battle to see who gets their way, often at the client's expense.
With such overt or covert adversarial approaches to selling, everybody loses.
By learning the Advisory Selling method you will get better at helping clients win.
When clients lose, you lose!
Serving a Client’s Best Interest
The Advisory Selling Method offers a new world of selling that uses your natural advisory skills to achieve higher levels of performance.
It offers agents at all levels a way to push aside the normal selling habits that get in the way of selling.
Agents who become true advisors find that selling becomes more efficient, effective, and empowering.
Making it more enjoyable and a lot easier for both client and advisor.
When clients win, you win!
Are You Pushing Your Solution On People?
“For over two decades, I fought to get clients to listen to me. I never realized that what I was saying was adversarial. I began working with the Advisory Selling Method and everything has changed. I only wish I had had this support a decade or two ago.”
– Gary Montour
Hi, I'm Paul Roth
I was in a situation over 30 years ago where we were told by company executives after our first program day that if we didn't change what we were teaching by the next day we would need to leave.
All that night, I developed the initial principles of what was to become Advisory Selling which I taught the next day. The many excited participants promised a result that surpassed all expectations, and then they exceeded them. From there, I continued to develop these ideas about selling and worked with many companies, big and small, all with major results.
In the early nineties, a small brokerage firm struggling to produce 10M in two years produced 300M four years later. In the early 2000s, I worked with a regional executive who applied Advisory Selling and was able to grow revenues from 2M to 37M in six years.
Since then, the Advisory Selling Method has been applied by thousands of professionals, small businesses, and companies for over two decades. The method has undergone intensive development and keeps getting better.
The Principles of Advisory Selling
To Serve Your Clients’ Best Interests
Shift from a survival-driven selling agent to a commitment-based trusted advisor.
In Clients and Their Needs
Let go of impressing clients to get what you want and become more interested in them.
To Whatever Outcome Will Serve Them
Let go of your agenda and empower clients to choose what will be best for them.
To Speak Truth Regardless of the Risks
Risk the relationship by saying what clients most need to hear when they don’t want to hear it.
To Ensure a Complete Client Victory
Be totally unstoppable when it comes to helping clients produce the results they want to achieve.
Are Clients Pushing You Away or Seeking You Out?
“As a newer agent, I struggled to get people to talk to me when I called them. I began to apply the Advisory Selling Method and that brought out skills I did not know I had. Now, clients are much more receptive.”
– Jamie Atkins
Advisory Selling Produces Far Better Results!
There are six critical learning modules in the Advisory Selling Method.
They teach you how to bring out the natural language skills of a trusted advisor.
Module 1: Building Partnerships
Module 2: Presenting With Power
Module 3: Launching Client Projects
Module 4: Managing Client Accountability
Module 5: Creating Client Breakthroughs
Module 6: Completing Client Projects
These language skills cover the entire continuum of a selling process so you stay advisory all the way.Free Personal Coaching Moment
Many Client Successes
Advisory Selling has worked with individuals, teams and companies in many industries with a recent focus on the realm of commercial real estate. With the Advisory Selling Method, they continue to elevate and maximize their performance. Below are just some of the companies whose individuals, teams, and companies have shifted from selling an agenda to selling to serve.