Advisory Selling Method 

Sales Professionals, Coaches, Consultants & Advisors


Every Conversation You Have is a Selling Conversation

The Future of Selling is Changing - Are You Ready?



Everything You Need is Already Within You

It may come as a surprise to you, but every conversation, we have is a selling conversation and we can do no other. This is something we were born with but never realized. This is true as a parent, teacher, manager, agent of some kind, or any human being for that matter.  Most of us feel some apprehension at the thought of selling. It is time to end our uncertainty.

The Advisory Selling Method is designed to bring out your natural advisory skills and help you put them to work effectively. Results are immediate because what you are doing is serving others, not yourself. Selling becomes more efficient, effective, empowering, enjoyable and easy.

If you are willing to give up the tired selling habits you inherited, acquired, and developed over the years, you can unleash your natural advisory skills.

As a professional selling agent, service rep, client advisor, coach, or consultant, Advisory Selling empowers you to take command of your selling conversations as never before. 

The Advisory Selling Method

The Advisory Selling Method (ASM) shifts how you sell and creates a major leap in your selling results.
  • Each Module contains three practices which work together to produce an intended result in a powerfully dynamic modular learning architecture.
  • Once you learn the practices ASM teaches, you will see them happening all around you and in every conversation you have. They are always there.
  • As you practices these practices, you will bring out your innate advisory selling skills and put them to work in a way that produces immediate results.
  • Over time, as you change who you are being from a survival driven agenda-based selling agent that clients avoid to a service driven commitment-based trusted advisor,  clients will seek you out.

ASM has worked for professional selling agents, managers, and executives as well as professional consultants, coaches, advisors, service reps in many different industries. This approach has been developed and intensely tested for nearly two decades.  For many who have learned this method significant recognition and reward became available with far less effort and in far less time.

As You Change How Sell You Become a Truer Version of Yourself 

ASM Offers Six Highly Effective Skill Development Modules

Delivered in a Series of Private Coaching Sessions
These are also delivered as group programs and available to teams, businesses, and major corporations.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

The Advisory Selling Method - Module 1

Building Client Partnerships

There is Nothing More Essential to an Effective Selling Conversation
This Coaching Module is the Foundation for the Entire Advisory Selling Method
There are 6 Advisory Selling Modules Covering the Full Selling Conversation Continuum 
  • Building Client Partnerships is a set of essential language skills and they are the foundation of the entire Advisory Selling Method.
  • With this module, you shift away from being a survival driven agenda-based selling agent out to get something.
  • This opens the doorway to becoming a service driven commitment-based trusted advisor clients seek out.  
  • Making this shift from selling to get what you want to serving the best interest of clients alters who you are for the client: you change from being a convenience for them to being a partner with them.
  • Meetings become more impactful, client relationships more enduring.
  • There are five more coaching modules that work best if taken in sequence, and can be taken in any order at any time. 

Practice 1

Evoking Rapport

Converts a client's automatic protective listening into more open and receptive listening.


Practice 2

Generating Projects

Moves clients away from their story they tell about their situation and toward a compelling new possibility.


Practice 3

Forging Partnership

Uses the power of being a trusted advisor to speak a productive partnership with a client into existence. 


Find Out About the Modules and Delivery Options
Find Out What It's Like to Work with Us 

Free Online Exploration Video & Workbook

Plus a Free Private Coaching Session

This workshop gives you a direct experience of how you can make the shift from
being an Agenda-Based Selling Agent to being a Commitment-Based Trusted Advisor.

Changing How You Sell

Changes Everything

In Your Private Coaching Session, You Will Uncover the Challenges Hidden Within You that
Keep You Stuck in Your Current Approach to Selling. 

In this Exploration, you come face to face with how much you, like everyone else, are looking to serve others but are unwittingly serving yourself.

  • Our natural advisory skills are  buried under a lot of inherited, acquired, and developed tactics, techniques, triggers, tricks, and traps. 
  • Once this becomes clear, we can distinguish this part of ourselves from the service driven commitment-based trusted advisor.
  • This shift takes place once we learn the language of the trusted advisor and how it differs from that of a normal selling agent.
  • Learning the language gets in the client door more easily, builds a partnership more quickly, and generates referral-based relationships.
  • You also will produce ever increasing results far beyond what you previously thought was possible and do it in a sustainable manner.   


Learn How to Get Your FREE Video Exploration

Meet Your Coach

Meet Paul Roth, the author of the groundbreaking book, Selling the Truth, and creator of the Advisory Selling Method. With over two decades of experience, Paul has been a trusted advisor to countless professionals, businesses, and major corporations.

Paul's mission is to ignite the potential within every individual and unleash their brilliance. He excels at helping surpass even their wildest expectations, achieving outcomes that go beyond anything they could have previously imagined.

At the heart of Paul's teachings lies the Advisory Selling Method - a meticulously crafted framework born out of intensive development and rigorous testing. Those who embrace this method make significant leaps in their performance and become more consequential in their own life and the lives of others.

What You Can Expect From Working with Paul...

“My first project with Paul was moving out of my parents house. He worked with me to move from a junior agent, to a senior agent, to a regional manager, then a division manager, and now many years later I am in the number two executive position in a top national firm. I still go back into the Building partnership Practices and practice. It's like a martial art but for selling

– Richard Blake, Senior Agent

“When I started with Paul I was a Junior agent making just above a 100 thousand a year. We worked together for twenty years and my biggest year was 11 million - just me and my team. It is one thing to have good fortune and a good market but altogether another thing to become a sought after advisor who clients look forward to working with.

– Sarah Atkins, Sales Team Leader

“I thought my career might be coming to a close until I worked with Paul Roth. He helped me take my struggle to get my new office from 2 to three million when we started and six years later I had opened a second office and got to a total of 37 million. i watched as Paul developed the Advisory Selling Method and he taught me how to teach the method myself.

– Gene Robinson, Regional Sales Manager

Here Are a Few of the Companies We Have Helped

We've worked with entire companies in selling and operations, a large number of admin and selling teams, and a host of individual agents and managers.